Scaling Your Business: Research Your Market
June 11, 2025, 2 - 3 pm ET

Session Description

To scale your business, start by understanding your audience and industry trends. This webinar will guide entrepreneurs through key market research strategies to identify growth opportunities, spot shifts in the market, and stay competitive in a changing landscape.

Meet Our Speakers

Laure Morsli
Founder of Contrast Marketing

Laure Morsli, a data-driven marketing leader, brings 20+ years of experience in revenue marketing, demand generation, and digital campaigns in the technology sector. Today she supports small and mid-sized B2B and B2C organization scale, optimize operations, and achieve measurable growth through innovative strategies and impactful programs.

Virginie Glaenzer
Fractional Chief Marketing Officer

Virginie Glaenzer is a visionary digital strategist, entrepreneur, and Fractional Chief Marketing Officer with over 30 years of experience driving transformative growth across industries. With 17 years of experience in Silicon Valley and 13 years in New York City, Virginie has worked extensively with rapidly growing B2B technology companies, developing go-to-market (GTM) strategies for software products and leading digital transformations in the SaaS industry. For the past six years, she has excelled as a fractional CMO, specializing in relieving stress for CMOs, CROs, and CEOs by bringing clarity and strategic direction to leadership teams.